The utility maximization problem is the heart of
consumer theory. The utility maximization problem attempts to explain the
action axiom by imposing rationality axioms on consumer preferences and then mathematically modeling and analyzing the consequences. The utility maximization problem serves not only as the mathematical foundation of consumer theory but as a
metaphysical explanation of it as well. That is, the utility maximization problem is used by economists to not only explain
what or
how individuals make choices but
why individuals make choices as well.
Consumer demand theory
Consumer demand theory relates
preferences for the consumption of both
goods and services to the consumption expenditures; ultimately, this relationship between preferences and consumption expenditures is used to relate preferences to
consumer demand curves. The link between personal preferences, consumption and the
demand curve is one of the most closely studied relations in economics. It is a way of analyzing how consumers may achieve
equilibrium between preferences and expenditures by maximizing
utility subject to consumer
budget constraints.
Theory of production
Costs of production
Opportunity cost
The economic idea of opportunity cost is closely related to the idea of time constraints. You can do only one thing at a time, which means that, inevitably, you’re always giving up other things.
The opportunity cost of any activity is the value of the next-best alternative thing you may have done instead. Opportunity cost depends only on the value of the next-best alternative. It doesn’t matter whether you have 5 alternatives or 5,000.
Opportunity costs can tell you when not to do something as well as when to do something. For example, you may like waffles, but you like chocolate even more. If someone offers you only waffles, you’re going to take it. But if you’re offered waffles or chocolate, you’re going to take the chocolate. The opportunity cost of eating waffles is sacrificing the chance to eat chocolate. Because the cost of not eating the chocolate is higher than the benefits of eating the waffles, it makes no sense to choose waffles. Of course, if you choose chocolate, you’re still faced with the opportunity cost of giving up having waffles. But you’re willing to do that because the waffle's opportunity cost is lower than the benefits of the chocolate. Opportunity costs are unavoidable constraints on behaviour because you have to decide what’s best and give up the next-best alternative.
Market structure
The
market structure can have several types of interacting
market systems. Different forms of markets are a feature of
capitalism, and advocates of
socialism often criticize markets and aim to substitute markets with
economic planning to varying degrees. Competition is the regulatory mechanism of the market system.
Perfect competition
Perfect competition is a situation in which numerous small firms producing identical products compete against each other in a given industry. Perfect competition leads to firms producing the socially optimal output level at the minimum possible cost per unit. Firms in perfect competition are "price takers" (they do not have enough
market power to profitably increase the price of their goods or services). A good example would be that of digital marketplaces, such as
eBay, on which many different sellers sell similar products to many different buyers.
Imperfect competition
In economic theory, imperfect competition is a type of market structure showing some but not all features of competitive markets.
Monopolistic competition
Monopolistic competition is a situation in which many firms with slightly different products compete. Production costs are above what may be achieved by perfectly competitive firms, but society benefits from the product differentiation. Examples of industries with market structures similar to monopolistic competition include restaurants, cereal, clothing, shoes, and service industries in large cities.
Monopoly
A
monopoly is a market structure in which a market or industry is dominated by a single supplier of a particular good or service. Because monopolies have no competition they tend to sell goods and services at a higher price and produce below the socially optimal output level. Although not all monopolies are a bad thing, especially in industries where multiple firms would result in more problems than benefits (i.e.
natural monopolies).
- Natural monopoly: A monopoly in an industry where one producer can produce output at a lower cost than many small producers.
Oligopoly
An
oligopoly is a
market structure in which a
market or
industry is dominated by a small number of firms (oligopolists). Oligopolies can create the incentive for firms to engage in
collusion and form
cartels that reduce competition leading to higher prices for consumers and less overall market output.
[6] Alternatively, oligopolies can be fiercely competitive and engage in flamboyant advertising campaigns.
- Duopoly: A special case of an oligopoly, with only two firms. Game theory can elucidate behavior in duopolies and oligopolies.
Monopsony
A monopsony is a market where there is only one buyer and many sellers.
Oligopsony
An oligopsony is a market where there are a few buyers and many sellers.
Game theory
Game theory is a major method used in
mathematical economics and business for
modeling competing behaviors of interacting
agents. The term "game" here implies the study of any strategic interaction between people. Applications include a wide array of economic phenomena and approaches, such as
auctions,
bargaining,
mergers & acquisitions pricing,
fair division,
duopolies, oligopolies,
social network formation,
agent-based computational economics,
general equilibrium,
mechanism design, and
voting systems, and across such broad areas as
experimental economics,
behavioral economics, information economics,
industrial organization, and
political economy.
Labor economics
Labor economics seeks to understand the functioning and dynamics of the
markets for
wage labor.
Labor markets function through the interaction of workers and employers. Labor economics looks at the suppliers of labor services (workers), the demands of labor services (employers), and attempts to understand the resulting pattern of wages, employment, and income. In
economics,
labor is a measure of the work done by human beings. It is conventionally contrasted with such other
factors of production as
land and
capital. There are theories which have developed a concept called
human capital (referring to the skills that workers possess, not necessarily their actual work), although there are also counter posing macro-economic system theories that think human capital is a contradiction in terms.
Welfare economics
Welfare economics is a branch of economics that uses microeconomics techniques to evaluate well-being from allocation of productive factors as to desirability and economic efficiency within an economy, often relative to competitive general equilibrium. It analyzes social welfare, however measured, in terms of economic activities of the individuals that compose the theoretical society considered. Accordingly, individuals, with associated economic activities, are the basic units for aggregating to social welfare, whether of a group, a community, or a society, and there is no "social welfare" apart from the "welfare" associated with its individual units.
Economics of information
Information economics or the
economics of information is a branch of microeconomic theory that studies how information and information systems affect an
economy and economic decisions. Information has special characteristics. It is easy to create but hard to trust. It is easy to spread but hard to control. It influences many decisions. These special characteristics (as compared with other types of goods) complicate many standard economic theories.
Applied
Applied microeconomics includes a range of specialized areas of study, many of which draw on methods from other fields. Industrial organization examines topics such as the entry and exit of firms, innovation, and the role of trademarks. Labor economics examines wages, employment, and labor market dynamics. Financial economics examines topics such as the structure of optimal portfolios, the rate of return to capital, econometric analysis of security returns, and corporate financial behavior. Public economics examines the design of government tax and expenditure policies and economic effects of these policies (e.g., social insurance programs). Political economy examines the role of political institutions in determining policy outcomes. Health economics examines the organization of health care systems, including the role of the health care workforce and health insurance programs. Education economics examines the organization of education provision and its implication for efficiency and equity, including the effects of education on productivity. Urban economics, which examines the challenges faced by cities, such as sprawl, air and water pollution, traffic congestion, and poverty, draws on the fields of urban geography and sociology. Law and economics applies microeconomic principles to the selection and enforcement of competing legal regimes and their relative efficiencies. Economic history examines the evolution of the economy and economic institutions, using methods and techniques from the fields of economics, history, geography, sociology, psychology, and political science.
History
The difference between microeconomics and macroeconomics was introduced in 1933 by the Norwegian economist
Ragnar Frisch (
Nobel Prize 1969).
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